Resume

GRADUATIED JULY 2020

Journalism, Bachelor’s degree

Sofia University

JUL 2022 – present

Digital Marketing Manager

FOR OUR CHILDREN FOUNDATION

For Our Children is one of the biggest Bulgarian NGOs in support of vulnerable children and families. I started as Digital marketing specialist and got promoted to manager in March 2024.

Key responsibilities include:

• Managing the online presence based on performance data including all social media channels as Facebook, Instagram, LinkedIn, YouTube; website, subdomains and newsletters;
• Ensuring consistent brand representation, tone of voice, and visual identity across all platforms;
• Producing content aimed at our diverse stakeholders: parents, corporate partners, project donors and childcare specialists, incl. copywriting, design, print and video;
• Working in collaboration with the projects, advocacy, events and fundraising teams, as well as an external advertising agency;
• Executing paid ad campaigns and attracting influencers.

NOV 2020 – APR 2022

Marketing Manager

TIME HEROES FOUNDATION

TimeHeroes is the biggest platform for volunteering and recruiting volunteers in Bulgaria. As Marketing Manager I was responsible for all outbound communications including:

• Governing all digital channels with focus on FB, IG, LI, Viber and MailChimp and creating tailored content, both design and copywriting;
• Establishing relationships with partners and planning the communication of campaigns;
• Managing our publicity obligations for grant-funded projects and preparing reports for our donors.

Jan 2020 – Present

Freelance journalist and content creator

I love writing about cultural exchange, travel, books, music, current events and ideas. But I’m also a jack of all trades — a polymath, if you will — and love wrapping my mind around new and interesting ideas.

Key past projects include:

• Writing newsletters, book reviews and articles for AzCheta.com, the biggest Bulgarian website for books and reading;
• Writing articles for Korea.net, the official online portal of South Korea, part of the Korean Culture and Information Service (KOCIS);
• Developing Neli Music‘s brand, online shop and community,

March 2019 – Oct 2019

Digital Marketing Consultant

BookMark Digital Agency

I participated in developing and managing social media campaigns; created content such as press releases, articles and designs for posts, as well as edited audio and video content.

June 2017 – Jan 2018

Intern Content Writer

Elfusion pr & cross-media solutions

I was writing press releases, articles and interviews for online medias as well as newspapers and magazines. Part of my duties was also assisting at events management.

Oct 2014 – Sept 2018

Journalist, Radio Host

Friday Chopsticks @ Radio Reakcia

I was co-hosting live the radio show Friday Chopsticks. I produced interviews, reportages and rubrics for more than 100 episodes of the show, while I was also generating, editing, publishing, and sharing content on the website and social media profiles of the show.

Oct 2014 – Oct 2016

Member

European Students’ Forum (AEGEE-Sofia)

I participated in youth politics, soft skills development and intercultural exchange events in my home country and abroad. I organized local events, including a 14 day trip around Bulgaria with more than 30 international participants. AEGEE is Europe’s biggest multidisciplinary students’ organization.

Jan 2015 – Nov 2015

Author, Editor

ANIME INN Magazine

I wrote articles about Japanese pop culture and was the main editor for several issues of the self-published magazine.

Aug 2013 – Nov 2015

Librarian

HotSpot Books & Art

I registered the new entries on the shelves, in the database and online catalogue; worked with clients; assisted in the organization of events in the space. HotSpot Books & Art was the only library solely with books in English language in Sofia.